Living your dream

I was driving by some Celcom billboards, featuring Ryan Giggs as the Celcom Power icon recently and it got me thinking how that particluar campaign was conceived.

I can just see everyone sitting down in the conference room;

Planner: Okay, so we sold the idea of getting brand ambassadors. Now, what’s your biggest wet dream?

Creative: I want Ryan Giggs.

Planner: Why?

Creative: So I can take picture with him and get his autograph la, why you think?

Planner: Okay, I tell client that we need him because he has a clean image and he is fast and he is reliable.

Creative: And he also very handsome.

Planner:……okay. That too

Hee..What other industry lets you get what you want and make someone else pay for it?