Yesterday I went home from work the long way: Damansara-Bangsar-PJ-KL-Ampang-Gombak-Bandar Sri Damansara-Home.
There was no other reason other than I just wanted to listen to the iPod, loud and cutting. On a bad day, punishment by Feist & Sigur Ros seems like the best way to get over things.
I was driving by some Celcom billboards, featuring Ryan Giggs as the Celcom Power icon recently and it got me thinking how that particluar campaign was conceived.
I can just see everyone sitting down in the conference room;
Planner: Okay, so we sold the idea of getting brand ambassadors. Now, what’s your biggest wet dream?
Creative: I want Ryan Giggs.
Planner: Why?
Creative: So I can take picture with him and get his autograph la, why you think?
Planner: Okay, I tell client that we need him because he has a clean image and he is fast and he is reliable.
Creative: And he also very handsome.
Planner:……okay. That too
Hee..What other industry lets you get what you want and make someone else pay for it?
In view of the festive season and all, the papers today did a small section on, “If I could get everyone in the world to do one thing in 2008, I’d get them to….”
The usual load of poppy-cock streamed in. John wants everyone to recycle, Ali wants everyone to just live happily ever after, Ah Chong wants to spread good cheer etc etc.
Fuck that, if I could get everyone in the world to do something in 2008, I’d get them to send me 10bucks.
Xmas was fun, roll on the New Year on the Thames!
I like…
….making lists;
…putting 3 squirts of mustard when i make a grilled cheese sandwich. Mouseturds i call ‘em;
…Bach’s cello suites with a book & hot cocoa, when its raining out;
…coffee in a cafe, al fresco. Starbucks doesn’t count;
…Montmarte, in the fall. Which leads to..
…Le Fabuleux destin d’Amelie Poulain (the movie & the soundtrack), when I’m feeling like I need a pick-me-up;
…sweaters over shirts;
…fall, just before it gets too cold that i need my winter coat but chilly enough for a light jacket and a scarf;
….plunging head down into something i know will potentially hurt me,because if i don’t i’ll always wonder if I chose right.
What ifs, I dont like.
I wonder; do the clients notice the collective wince in every agency-person’s face around the meeting table when the word “Starburst” is mentioned?
Or is this what they call “selective vision?”
